BEN Ball is a highlight of the year in the calendar of the automotive industry. It’s a fundraising charity event that gathers the automotive companies and provides a fabulous entertainment that raises a much needed money for the people in need.
I helped in bringing some design cohesion to the event campaign materials by using one consistent visual attribution across the invites, emails, print media and physical and online tickets and adverts to create a sense of recognition. For this event I went for a winter wonderland theme and accordingly all the communications had consistent visual branding that suited the black tie event.